What is beauty?

Beauty Write for us – As a professional image consultant and strategist, I think about beauty every day — and how we can use it to establish a captivating and compelling personal brand. I have also had a few questions from all of you about whether or not it plays a crucial role in cultivating that brand. What is beauty, and how does it fit into the image you project to the world? Let’s explore that now.

Yet beauty is also about how you carry yourself. The confidence you exude, how you talk, and how you treat yourself and those around you. It could also be perceived in your generosity, kindness or other pleasing aspects of your personality. All of these attributes make a difference in how you are seen by others. For as the saying goes, ‘beauty remains in the eye of the beholder.’ In a world of billions of people, many will have very different ideas about beauty. For instance, if I were to carry out a survey asking people how they define beauty, I’d surely get many different answers.

You could put this to the test yourself and ask five friends what they consider to be beautiful — I’m confident that they will give you a wide variety of replies. That is because some might look beyond physical appearance and see the inner beauty underneath. In fact, just think about this for a moment — if beauty is subjective, you get to define it however you please. You get to look in the mirror and choose to see yourself as beautiful.

Beauty in personal branding

But what about creating a personal brand — and how does this fit into the notion of beauty? Firstly, I see personal branding as the process of cultivating a distinctive identity. For this reason, you need to create your own stylish look that is yours alone, as well as a clear message about who you are and a strong presence — both online and offline. These aspects of a branded identity can help you to gain a positive reputation, trust from your peers and respect from influential people. But first, you must consider how you would go about generating that distinct image, establishing your presence, and consolidating your message. Which part of your story, personality, and unique attributes could you draw upon to create your brand? These elements are all part of your distinct, unique identity.

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